Mereo helps its clients increase their revenue by providing a large range of optimization techniques. These tools assist sales houses in choosing the right price, allowing them to sell their premium inventory at its true value while avoiding unsold resources.
We have gathered the skills and experience needed to guide our clients through all stages of revenue optimization.
Due to recent market trends and the rise of programmatic selling, sales houses (OOH / DOOH / Retail) face numerous new challenges and client needs :
Increasing need for flexibility and tailor-made offers,
Integration of audience data and its use to add value,
Dynamic pricing and evolution of the granularity of Sales Houses’ offer.
Mereo adresses these issues by applying a smooth and step by step approach for the transition of Sales Houses to the programmatic world. We care to optimize each part of the buying process while keeping into account the needs of both sales houses and advertisers.