What challenges for the media industry?
Revenue Management has steadily established itself in the media Radio/TV industry in the 90s. In an extremely competitive sector subjected to a highly seasonal demand, the importance of these techniques has never stopped growing since.
It is however no simple task in a business where the inventory and sales processes are so complex: fluctuating demand and prices, multiplicity of audience targets, variety of KPIs to track… All these challenges can quickly become a headache for the Revenue Management team, who struggle to find the answers to their questions.
How to measure the value of a client? What are the ways to optimize the inventory? How to manage dynamic pricing? What tradeoffs need to be made in attractive periods? How to ensure that salespeople follow pricing recommendations?
So many questions that we’ve been addressing for the last 20 years! Mereo was indeed established in 2000 to deal with optimisation challenges in the Radio/TV industry. Pioneers of Revenue Management in this business, we have been helping media owners take up the challenge of optimisation via our software solutions and tailor-made support!