What optimization levers?
Creating specific offers
Build tailor-mode offers for your clients (advertisers, sectors, etc.) to make the most out of them and maximize their satisfaction
Availability management
Ensure that the inventory needed to serve your demand is available at different lead times and guarantee a high service rate
Sales strategy
Adapt and drive your sales effort based on KPIs, key indicators on profitability, challenges, and the satisfaction of your clients
Advertiser profitability
Measure, score, and classify your clients based on deal profitability, development potential, and long-term value
Consistency of objectives
Build realistic objectives that are easy to monitor and update throughout the business year
