All businesses want to improve their fill rates and maximize their profits at the same time. Very often, we find that decisions are taken by intuition or by vague experience. However yield management methods have proven their effectiveness in various industries: leisure, transports (airline, seafaring, rail and road), media (outdoor advertising, TV, radio, web, etc.) and many others.
Based on a precise analysis of the figures, coupled with a solid knowledge of the market and an irreproachable organisation, the implementation of a revenue management strategy should be part of the vision of all companies.
Want to see how difficult it is for a revenue manager to make the right decisions without a solid yield management system? Have fun with our yielder game!