A sales strategy support tool designed to help you assess client value rapidly and accurately :
- access relevant indicators on actual client booking behaviour
- cross and aggregate figures and benefit from advanced comparison
- clustering and ranking functionalities
This tool evaluates the profitability of long term contracts in function of :
- client objectives
…and generates alternative proposals.
It employs the most recent forecasting techniques, enabling any type of input variable. It efficiently and seamlessly combines the forecasts of your experts with the forecasting model, and allows you to obtain actionable results at several operational levels.
Your forecasts are refreshed daily with the most recent booking information and can be used for daily recommendations in Mereo’s Availability Management module.
It enables your sales house to rapidly combine historical information and your latest experts’ forecasts. Data can be input and retrieved at any level of aggregation.
This tool facilitates systematic inventory and client monitoring. Intelligent alerts based on any type or combination of criteria (fill rate, revenue, price and discount rate, audience, client-specific, etc.).
Original visual access to your planning status through custom screens, enabling multi-level organisation and task priorisation.
It issues daily instructions for your scheduling team and booking system based on the latest booking information. It allows any type of recommendation, and supports user-defined rules and exceptions as well as automated instructions based on forecasts.
It features a cutting edge proprietary optimisation algorithm for bid price calculation.
Campaign Allocation & Quotation
A campaign planning and quotation module which optimises usage of your display devices.
It combines client objectives and demand pressure information to propose campaign scenarios maximising your revenue while meeting client targets.
Break Out Management (outdoor advertising sector only)
It supports your sales house in systematically managing break out decisions based on sound business analysis. Compare expected revenue of parent-packages to that of child-packages, and continuously monitor your inventory by linking this information to Mereo’s Alert Management and Availability Management modules.