For the second year in a row, Mereo – creator of a revenue management software for the advertising industry – has renewed its membership to the FEPE (Fédération Européenne de la Publicité Extérieure). With this membership, the company can showcase its expertise in yield management, a key issue in the static and digital Out of Home industries.
FEPE International is a worldwide association of outdoor advertising companies engaging in worldwide lobbying for outdoor advertising: with authorities, international organizations, political opinion formers and the communication media. Furthermore FEPE International plays a lead role in the standardization of labels for outdoor advertising research data and organizes an annual outdoor advertising congress with professional speakers.
Mereo attended the 57th FEPE Congress entitled « The road ahead », which has held June 1-3 2016 in Barcelona.
For 3 days, many sales houses coming from all over the world gathered to discuss the industry's hot topics and discover innovative projects and technologies first-hand.
Guilhem LOBRE and Elias BAUGUIL represented Mereo at the event.
Mereo, member since 2015. For more information, click here.