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MEREO'S METHODOLOGY
mereo’s methodology describes revenue optimisation
processes for sales houses. It is the fruit of
the experience of the members of the mereo team
who have successfully implemented revenue optimisation
processes and systems in a number of major advertising
sales houses in Europe (TV, radio and outdoor advertising),as
well as in other sectors where these techniques
apply (transport, hospitality, leisure, etc.).
The objectives of our methodology are:
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To establish a common terminology
and understanding of basic revenue optimisation
concepts to facilitate knowledge transfer
to our clients |
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To capitalise on the experience
of the mereo team, gained in other projects |
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